Independent decision intelligence for the moment before you sign — and the years after. Reports built so the buyer walks in with their own math, not the desk's.
A new or used vehicle is one of the largest purchases most people make, yet the decision is finalized in a dealer-controlled office, under time pressure, across a stack of documents the buyer sees for the first time.
Price, fees, financing, add-ons, trade-in credit, depreciation, equity — each has a right answer, and each gets worse the moment the buyer agrees to numbers they haven’t independently verified.
Carlarity exists to close that gap. One VIN, one report, delivered in minutes, that tells you whether the deal you’re about to sign is fair — and what specifically to change if it isn’t. After the buy, Garage tracks your position so you stay informed across the whole ownership window, not just the moment at the desk.
Dealerships have spent decades building tools to maximize their side of the deal. We built the other side — a plain-English report that shows where the price, the fees and the loan sit against the market for this specific VIN, today.
We take no money from dealers. No lead fees, no referral kickbacks, no co-branded placements. The only check we cash is yours. If we ever monetize the dealer side, Carlarity stops being useful — so we don't.
A Carlarity report is a set of answers, caveats, and evidence. Where the data is strong, we say so. Where it isn't, we label it — and we'd rather flag insufficient evidence than give you a confident wrong number. Calm, honest, and explicit beats hype every time.
A car deal gets made or lost in a 15-minute window across a dealer's desk. That's the moment Carlarity is built for. Fast enough to pull up on your phone. Specific enough that the numbers actually move the conversation.
Independence is the foundation. These are the concrete operational pledges — not aspirations, not marketing — that make a Carlarity report worth reading.
Carlarity does not accept referral fees, co-branded placements, or marketing dollars from dealerships, lenders, or OEMs. Our only revenue is the price the buyer pays for a report.
We do not sell, rent, or share your VIN, email, contact details, or search history with third parties. Your deal details are used to generate your report, and nothing else.
No fake urgency, no dark patterns, no invented scores, no countdown timers. If a report says a deal is fair, that is what the data shows. If it isn't, we tell you that too.
Every number in a Carlarity report ties back to a data source we can explain. When a figure is estimated or thin, we label it with a confidence tier instead of hiding it behind a headline.
Each of these is quoted, word for word and with the page it comes from, in the Trust Center — one page that collects how we are paid, what we do with your data, and what happens when the report is wrong.
Plain language about the data layer behind every Carlarity report. No black boxes, no proprietary indexes you can’t audit.
Every figure in a Carlarity report names its source. VehicleDatabases supplies multi-endpoint pricing and history data (Market Value, Sales History, Title Check) — an external-benchmark input to the Carlarity Fair Price algorithm; MarketCheck cross-checks those prices against live listings; NHTSA supplies VIN decode and recall data; and search-augmented open-web comps corroborate pricing on thin vehicle classes — we’re building our own market-data layer rather than depend on copy that traces back to data we don’t fully control.
VehicleDatabases
Pricing input & history
Multi-endpoint vehicle data: Market Value, Sales History, and Title Check. An input to our Fair Price algorithm, weighted as an external benchmark.
MarketCheck
Live-listings cross-check
Live dealer listing data and market-value estimates: asking prices, days-on-market, and supply density nationwide. Cross-checks VehicleDatabases pricing against active inventory. These are listing numbers, not transaction numbers.
NHTSA vPIC
Safety & compliance
VIN decode to the factory build, paired with the federal open-recall registry so any open safety-recall campaign on the vehicle surfaces in your report. Government-authoritative data, refreshed daily.
Regional fee baselines
Compiled internally
State and dealer fee patterns built from public filings and observed dealer disclosures. Lets us flag fees that exceed regional norms rather than treating every line item as legitimate. Refreshed quarterly.
Depreciation projections. A Carlarity report includes multi-year cost-of-ownership figures and equity-timing markers — both grounded in a depreciation curve. Today that curve comes from a vehicle-class archetype model: a VIN is classified into one of six segments (mainstream, luxury-steep, EV-volatile, truck-resilient, economy-floor, strong- retention) and pre-calibrated annual rates run with monthly compounding. Every depreciation number in your report carries a CARLARITY source chip and a confidence indicator. The archetype model is the disclosed methodology; the per-VIN empirical curve described below is the next step.
Roadmap. A per-VIN empirical depreciation engine built from our own listing data is on the near-term roadmap. When that ships, this section will name what changed, what new claims it unlocks, and how the archetype model retires.
The verdict respects the tier. A Low-evidence pricing call does not drive a Buy recommendation on its own — confidence cascades into the final call.
High evidence
Multiple independent, current sources agree on the figure within a narrow band. The figure drives the verdict.
Medium evidence
Sources agree directionally, or one strong source is available. The figure is shown, but the verdict cites the range rather than a single number.
Low evidence
Data is limited or older than we like. The figure is shown with an explicit caveat, and it does not move the verdict on its own.
Insufficient evidence
The data available is not strong enough to support a conclusion. We say so. We do not guess in the buyer's direction and we do not guess in the dealer's direction.
For the buyer-flow walkthrough — how a VIN resolves into a verdict in three steps — see How it works.
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