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Trust Center

How Carlarity makes money, and what it never does.

Carlarity is paid by buyers, not by the industry.

Everything on this page is quoted from the page that governs it — pricing, the About page, the Privacy Policy, the Disclaimer, the Methodology, the Refund Policy — and links there. Nothing here is a new promise.

How we make money

A buyer pays for a report. That is the whole model.

Carlarity does not accept referral fees, co-branded placements, or marketing dollars from dealerships, lenders, or OEMs. Our only revenue is the price the buyer pays for a report.

  • 1 report · $39.99
  • 3 reports · $69.99
  • 7 reports · $129.99
What we never do
  • No dealer compensation

    Carlarity does not accept referral fees, co-branded placements, or marketing dollars from dealerships, lenders, or OEMs. Our only revenue is the price the buyer pays for a report.

  • No lead-selling

    We do not sell, rent, or share your VIN, email, contact details, or search history with third parties. Your deal details are used to generate your report, and nothing else.

  • No marketing tricks

    No fake urgency, no dark patterns, no invented scores, no countdown timers. If a report says a deal is fair, that is what the data shows. If it isn't, we tell you that too.

  • We show our work

    Every number in a Carlarity report ties back to a data source we can explain. When a figure is estimated or thin, we label it with a confidence tier instead of hiding it behind a headline.

What we hold, and for how long

The retention schedule, as the Privacy Policy states it.

CategoryRetention period
Account informationFor the life of the account, plus a thirty (30) day soft-delete wind-down period
Reports and Report metadataFor the life of the account, unless the user deletes them
Payment recordsSeven (7) years to comply with tax, accounting, and anti-fraud obligations
Communications and support ticketsTwo (2) years from last contact
Cookies and device dataPer cookie expiration; analytics typically up to fourteen (14) months
Security and audit logsTwelve (12) to twenty-four (24) months
Legal-hold dataFor the duration of the legal requirement

When personal information is no longer needed for the purposes for which it was collected, we will delete, anonymize, or de-identify it in accordance with our retention schedule and applicable law.

Who processes it

The processor roster is the one list every disclosure reads from. These are the parties that process data today; a provider that is contracted but paused, or never contracted, is not listed here.

  • StripeCharge cards and issue refunds.
  • ReplitRuns the application.
  • Google Cloud StorageStores documents you upload.
  • ResendSends transactional and confirmation emails.
  • SentryError monitoring.
  • OpenAI VisionExtracts deal terms from documents you upload.
  • Anthropic, PBCPowers the in-product AI assistant. Messages you send in chat are processed by Anthropic's Claude API to generate responses. We do not transmit your account data, report contents, or stored profile information unprompted; any personal information you voluntarily include in a chat message is processed under Anthropic's API data terms.
  • NHTSA vPICDecodes your VIN into make, model, year, and body style (free government API).
  • NHTSA RecallsOpen-recall lookups for your vehicle (free government API).
  • MarketCheckLive dealer listing data and market-value estimates.
  • FuelEconomy.gov / EPAGovernment-curated fuel-economy and ownership-cost data.
  • Brave SearchOpen-web corroboration of pricing signals.
Full processor list
Where the vehicle data comes from
  • NHTSA vPICDecodes your VIN into make, model, year, and body style (free government API).
  • NHTSA RecallsOpen-recall lookups for your vehicle (free government API).
  • MarketCheckLive dealer listing data and market-value estimates.
  • FuelEconomy.gov / EPAGovernment-curated fuel-economy and ownership-cost data.
Methodology
What a report is not

Decision support, not financial advice.

Carlarity is an informational product. A Carlarity report is intended to help a buyer understand the market, financing, and deal structure around a specific vehicle. It is not financial, legal, or tax advice, and it is not an offer, solicitation, or guarantee of any particular transaction outcome.

Market data changes constantly. Figures in a report reflect Carlarity’s best estimate at the time the report is generated, using the sources and methodology described in our methodology section. Carlarity makes no warranty, express or implied, that any figure will match a dealer’s, lender’s, or insurer’s number at a later date.

How confidence is graded
  • HIGH

    Decisive

    Multiple sources, strong agreement. Our recommendation is well-supported. Verdicts at this level use decisive language.

  • MEDIUM

    Cautious

    Solid pricing data with some variance. Verify trim and options before relying on the exact number for major decisions.

  • LOW

    Limited

    Limited pricing data. The estimate is indicative, not authoritative. Verdicts use softer language and recommend verification.

  • INSUFFICIENT

    Verify first

    Not enough data to make a confident recommendation. Verdicts point to verification rather than action.

Methodology
What we do not claim

We don't publish a headline accuracy percentage until enough real outcomes have flowed to stand behind one. We validate against verifiable market evidence, not against another vendor's estimate.

A Carlarity report is a set of answers, caveats, and evidence. Where the data is strong, we say so. Where it isn't, we label it — and we'd rather flag insufficient evidence than give you a confident wrong number.

If something is wrong

Report it, and it is answered within two business days.

Use Report a concern on the contact page with the report in question. Carlarity does not publish a separate correction schedule; a concern is answered within the reply window above, and every purchase carries the refund window below.

The refund window

If you are not satisfied with your purchase for any reason within thirty (30) days of the transaction date, you may request a full refund to the original payment method.