Reading the receipt, out loud.
Plain-English writing on car pricing, dealer tactics, and the math behind a fair deal — from the team building the buyer's side of the desk.
- Dan Ceccorulli6 min read
Car Dealer Fees Explained: Which Are Negotiable and Which Aren't
A plain-English map of every fee on a dealer's buyer's order — government, dealer, and add-on — and a straightforward rule for which ones you can push on, which you can't, and how to tell them apart.
Read article - Dan Ceccorulli6 min read
How to Negotiate a Car Price: Scripts for the Dealer Desk
Word-for-word scripts for the five moments where a car negotiation is won or lost — the opening, the fee conversation, the monthly-payment pivot, the add-on menu, and the walk — built around the out-the-door price.
Read article - Dan Ceccorulli6 min read
Out-the-Door Price Explained: What It Includes and How to Check It
The out-the-door price is the only number on a car deal that can't hide anything. What goes into it, what a dealer leaves out of a quote, and how to rebuild it line by line before you sign.
Read article - Dan Ceccorulli4 min read
Reading a Dealer Contract: What Matters, What's Noise
A line-by-line guide to the buyers order and the retail installment contract — which pages decide your cost, which are filler, and what to check on each.
Read article - Dan Ceccorulli4 min read
How to Walk Away From a Car Deal, and When You Should
The signals that mean it's time to walk away from a car deal — and how to tell whether a deal deserves negotiation, verification, or a clean exit.
Read article - Dan Ceccorulli7 min read
Why We Built Carlarity
Dealerships spent decades building tools to win their side of the deal. A founder's account of why an independent, buyer-paid deal report had to exist.
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